I'll always remember the years I spent trick-or-treating in my Central Indiana neighborhood. Helping pick out candy to hand out, putting the finishing touches on my costume, digging the pumpkin-shaped buckets out of boxes in the garage and so on.
Yes. Life was good.
But, even though I'm too old to trick-or-treat these days, that doesn't mean I've outgrown Halloween. And, apparently, I'm not alone.
The National Retail Federation estimates that, nationwide, people will spend $2.5 billion on Halloween costumes this year, $1.2 billion of which will go toward adult costumes.
The top five adult costumes, according to an NRF news release, are witch, pirate, vampire, zombie and Batman character.
It isn't just costumes, though. Factor in the candy, decor, treat bags and so on, and Americans are expected to shell out a whopping $6.86 billion on the holiday this year. That's the most ever reported in the nine years the National Retail Federation has conducted its survey.
So, my question to you: how do you celebrate Halloween? I'm working on a business story about the holiday. How do stores prepare and what sort of sales do they bring in? How much do people plan to spend? Has the economy hurt their celebrations at all?
I'm curious. If you'd like to weigh in, and possibly become part of the story, I'd love to hear from you! You can respond here, email firstname.lastname@example.org or call 361-580-6511.
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