Family Legacy Continues With Opening of Ashley Furniture, 5th & Home Store

Published 4:30 pm Friday, March 6, 2026

Surrounded by family, 5th and Home owner Paige Streiff cuts the Victoria Chamber of Commerce ribbon to celebrate the opening of her new store. (Lindsey Plotkin/Victoria Advocate)

One family celebrated the opening of their new Ashley Furniture and 5th & Home location Thursday. What began 104 years ago and five generations ago as Rackley Produce Store has grown into one of the largest furniture retailers in the Victoria area, offering custom pieces under the 5th & Home name.

The new location is at the intersection of Loop 463 and Salem Road. The entire process from the groundbreaking to moving in took more than three years, owner Paige Streiff told the Advocate.

Streiff marked the occasion with four generations of her family, including her 96-year-old grandmother.

“My grandmother’s 96 and she has seen many versions of what our business looks like, and she really was speechless yesterday when she walked in,” Streiff said. “I was just so proud I was able to share in that moment, my parents also had never seen the store, so it was their first opportunity to see everything completed, and it was a wow moment. I had several comments yesterday that you don’t see this kind of execution every day, like the display, the visual organizing, the sort of inspiration that you get when you walk through some of the spaces.”

After the traditional ceremonies with the Victoria Chamber of Commerce ribbon cuttings, Streiff and her team wanted to do something to keep people engaged with the store. Kole Brune, the marketing director and visual merchandiser came up with a scavenger hunt, offering a prize to encourage people to browse the store.

The scavenger hunt went between the two stores, 5th and Home and Ashley, giving attendees a chance to explore the entire space. Guests could embroider hats, customize candles and a revolving selfie camera.

“It’s nice to cut a ribbon, but how do you get people to have a good time engaging your brand, to be able to experience what’s new in your store, versus sort of what they’re used to seeing at a store?” Streiff said. “By having different stations, whether it’s the Ashley Lux, the elevated area, where you took the 360 imagery, you got to see the furniture as you were taking the imagery. I love that you got to experience the immersive sound with the speakers and the furniture.You got to choose your favorite fabric. I love that you got to see different areas of the store and have a good time doing that.”

The feedback from the attendees has been all positive, Streiff said, and one scavenger hunt participant even won a $1,000 shopping spree.

For Streiff, while she’s happy the attendees enjoyed the event, it means so much more to her than a building.

“Everybody felt excited, (my family was) wowed, and a lot of compliments, but they were all super proud about how we could recognize the history of what we were doing,” Streiff said. “They’re also proud to see that this is a version of a future and how we’re moving forward and
just continuing to progress, which is great, because, sometimes when you’ve been doing something for 104 years, you just sort of roll with the pace. But no, we’re on offense and we’re ready to move forward.”

Lindsey Plotkin is a multimedia reporter for the Victoria Advocate. Contact her at lindsey.plotkin@vicad.com.